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Nov. 01, 2017
AGTA ePrism

It All Starts Here, 2018 AGTA GemFair™ Tucson
See AGTA CEO Douglas Hucker and AGTA Members – Kubes Jewelry Ltd., Ray Griffiths Fine Jewelry, and William Travis Jewelry featured in this video! Save the Date for AGTA GemFair™ Tucson, the world's leading colored gemstone and cultured pearl tradeshow where its quality and ethics you can trust! MORE

Analysis: The State of the Colored Stone Market
National Jeweler
See AGTA CEO Douglas Hucker and AGTA Members - Jewelers Vigilance Committee and Columbia Gem House featured in this article! It's a topic that seems to be on everyone's lips right now, communicated through the use of various buzz words: responsible sourcing, due diligence, transparency. MORE

Sell With a Story: Zircon
Stuller - AGTA Member
See AGTA Members - Tiffany & Co., E. Eichberg, Ambassador Gems, and Phillip Youngman featured in this article! Zircon combines a nearly adamantine luster with exceptional brilliance and a wide array of colors like striking blues, yellow, green, orange, brown, red, black and colorless. Zircon is a gemstone that, because of its vibrant optical properties and wide array of pleasing colors, is becoming a darling amongst the gem collector community. MORE

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37 Elegant Emerald Engagement Rings
See AGTA Members - Erica Courtney, Inc., Bayco Gem Corporation, and Greenwich Jewelers featured in this article! Colored gemstone engagement rings have steadily been gaining in popularity among brides-to-be; not only for their vibrant colors and unique flair but for their affordability, too. MORE

Assael: continuing the legacy of the Pearl King
Katerina Perez
See AGTA Member - Assael, Inc. featured in this article! The name of the American brand Assael has long been synonymous with pearls of the highest quality. MORE

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The Colorful Art of Art Deco Jewelry
See AGTA Member - Lang Antiques featured in this article! Interestingly, the term "Art Deco" was not used much during the time in which the style was popular, which has led to a great deal of discussion about its origins. MORE

Judging the Annual International Pearl Design Competition of the Cultured Pearl Association of America
Jennifer Heebner
See AGTA Members - Brenda Smith and Featherstone Design featured in this article! Last Wednesday, I took part in what has become an eight-year-old annual tradition among pearl enthusiasts, the International Pearl Design Competition from the Cultured Pearl Association of America. MORE

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Gemstones & Birthstones: The Fire of Opal
See AGTA Members, Pala International Inc., and Crevoshay featured in this article! Opal's reputation depends on its display of "play-of-color," sometimes described as "fire." MORE

10 Ways Social Can Expand Your Experiential Marketing Beyond the Event
Ad Week
If you run a business, social media is likely already a part of your marketing strategy. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.



IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

China Stone

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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