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Feb. 29, 2012

Green with Envy
White was dubbed the new black on the Academy Awards red carpet, February 26th, in gowns worn by stars such as Gwyneth Paltrow, Cameron Diaz, Jennifer Lopez, and Best Supporting Actress-winner Octavia Spencer (The Help). But it wasn't white accessories that made a lasting impression on fashion followers, as amazing jewels popped personality on Hollywood's most celebrated catwalk, many from AGTA Members. MORE

AGTA Collection - Red Carpet Access for AGTA Members
The 84th Annual Academy Awards® is a huge event in the fashion world, with clothing and accessories designers jockeying for a position on the Red Carpet. In many cases, the celebrities are "ambassadors" for specific brands, but most of the time their stylists are choosing the gowns and jewelry that makes them look their best. AGTA established the American Gem Trade Association Collection™ to ensure that celebrities and their stylists have great colored gemstone and pearl jewelry options available to them. MORE

A Red Carpet Jewelry Preview
The carpet where the most glamorous movie stars strolled last year may have been red but the color to be seen in when it came to jewelry was green.
…Academy Award winning actress Marcia Gay Harden checks out pink drusy earrings Pamela Huizenga in the StyleLab Suite at the 2012 Oscars.
Photo credit: American Gem Trade Association…

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Yael Designs is recognized by AGTA with another Spectrum Award - Honorable Mention in Bridal Wear.

Bold, yet effervescent - 'Baroness' Tanzanite and diamond earrings will make any woman feel like royalty! For more stunning designs and deep blue tanzanites, check out the award-winning Pacifica Tanzanite Collection; inspired by the beauty of the Pacific Ocean. Click here to see more.

See It Before They Wear It: Oscars Jewelry Preview
Just Fab
It's Oscar weekend, and Hollywood is buzzing with preparations. From facials and dress fittings to crash diets and hair consultations, the stars are getting ready for film's biggest night. Each icon who hits the red carpet wants to look his/her best - all the way down to the jewelry. Luckily, there are stylists for that! Today I stopped by StyleLab's 2012 Academy Awards Jewelry Preview, where celebs and their stylists come to pick out the perfect baubles for their Oscar attire. MORE

New Inspiration, New Designs
I'm currently working to design the Jordan Alexander Spring/Summer collection for 2012. I love this stage of development because I do most of my designing in LA -- one of my favorite places to visit and work. On this trip to LA to work with my craftsmen, I stopped in Tucson for the annual American Gem Trade Association (AGTA) show. MORE

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2012 AGTA GemFair™ Seminar Program DVD-Rom
Now Available

The AGTA recorded 26 seminars in the AGTA GemFair™ Seminar Program in Tucson using technology that combines the audio recording synched with the speaker's PowerPoint presentation. The DVD-Rom makes a great reference or can be used to educate associates on current issues and trends. The Association is distributing free copies of the seminar DVD-Rom to every AGTA Member company and is making the recordings available to non-members for a nominal fee of $50. For an order form, including the list of recorded seminars, click here.

A Pop Of Color: Diamonds may be forever, but other stones are shining bright
CT Now
Diamonds may be a girl's BFF, but sapphires, rubies, tourmalines, and other colored stones are getting quite chummy too, turning up in engagement rings in greater numbers. MORE

GIA GemFest Basel is March 11
CARLSBAD, Calif. - Feb. 23, 2012 - GIA (Gemological Institute of America) will host GemFest Basel on Sunday, March 11 at the Basel Convention Center in Switzerland. This year's panel discussion, "Insight on Gems: A Beacon for 2012," will be presented by GIA senior experts John King, Kenneth Scarratt and Shane McClure. MORE

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Colored Gems a Hot Trend in Engagement Jewelry
Huntington Beach, California, United States, February 6, 2011 - Couples today wanting to add a special touch to engagement rings often try to make the ring a bit different. Simone & Son specializes in customizing jewelry and recognizes the uniqueness a custom ring gives to the couple. An ever increasing way for couples to create custom wedding rings is to add colored gems to the piece. Incorporating birthstone gems into a custom wedding or engagement ring really makes the piece unique and special to the bride and groom. MORE

My One-on-One with Social Media Guru Mack Collier
Social Media Today
Social media expert Mack Collier shares his special insights about social media in general, and Twitter in particular. His business clients pay big money for his time--here, you can benefit from his knowledge, for free. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses


The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Adam Graham, Marketing Manager, 800-972-1162, 214-742-4367

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