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January 22, 2014

Marg Helgenberger: CBS's Intelligence Star is Brilliant in Spectrum Jewelry, Too!
PR Newswire
January marked the beginning of two alluring roles for Marg Helgenberger: a leading character on the new CBS drama, Intelligence, and a celebrity spokesmodel for the 2014 AGTA Spectrum Awards™ jewelry collection. Though both projects just recently began, the multi-award-winning actress has already been energized by them—for different reasons, of course. As for the latter, she says, "I've always loved colored stone jewelry," which is celebrated by the annual Spectrum competition, sponsored by the American Gem Trade Association (AGTA), now in its 30th year and considered North America's premier natural colored gemstone and cultured pearl jewelry design contest. "And I especially like whimsical colorful gem pieces." MORE

GIA Enhances Visitor Experience at Tucson 2014 Shows
GIA - AGTA Member
GIA (Gemological Institute of America) will offer special laboratory services, gem and jewelry seminars, classes and more during the annual Tucson gem shows. The Institute's show offerings will be at the Tucson Convention Center during the American Gem Trade Association (AGTA) GemFair™, Feb. 4-9, and the Tucson Gem and Mineral Show, Feb. 13-16.MORE


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Beautiful Ceylon and Madagascar blue and Fancy Color Sapphires in a large range of size and shape, as well as matched pairs. Yellow, pink, lavender, purple, peach, orange, and green Sapphire all clean and well cut.

For over 27 years, Gem 2000 has been importing fine gems from all world sources in a large range of materials, offering exceptional service and expertise to our customers.

South African miner finds 'exceptional' 29.6-carat blue diamond
NBC News
A 29.6-carat blue diamond, one of the rarest and most coveted in the world with a possible price tag of tens of millions of dollars, has been discovered at a South African mine by Petra Diamonds. The miner said the "exceptional" acorn-sized diamond, small enough to fit into the palm of a hand, was unearthed at the Cullinan mine near Pretoria.MORE

Atelier Leseine Announces Support For 'Sharing In The Rough', A Documentary Film About Colored Gemstones
Peace Love Jewelry Blog
Atelier Leseine is proud to support Sharing in the Rough, a documentary that follows the lives of the individuals that uncover and share in the transformation of a gem from the time it is mined by East African miners, to the faceter who expertly cuts each stone and brings out its beauty, and finally to the jewelry designer whose skills and talents create works of art that will one day become a lasting heirloom.MORE

Pastel hues among the shades of spring
National Jeweler - AGTA Member
In the fall, the Pantone Color Institute named the hues expected to be prominent in the fashion and design industries this spring. The 10 colors, as identified in its biannual Fashion Color Report, are: Placid Blue, Violet Tulip, Hemlock, Paloma, Freesia, Sand, Celosia Orange, Cayenne, Dazzling Blue and Radiant Orchid, which also is the color of the year for 2014.MORE

As a benefit of membership, Members have online access to FREE color gemstone education to enhance their gemstone selling skills.

• Each Member company will get five (5) free registered users. Additional associates will be only $25 per person.

• Non-member companies can get an annual subscription to the platform for $350 for up to five associates, then $75 per additional student.

Click here to check out the AGTA’s online education program and get started TODAY!

Vail's Squash Blossom hosts Alex Sepkus trunk show
Vail Daily
A collection of AGTA Member, Alex Sepkus' newest jewelry, with its playful combination of colored gemstones and intricate patterns of gold and platinum, will be on display at The Squash Blossom this weekend. An artist representative will be present. Sepkus is inspired by music and great literary works.MORE

Best Bling at the 2014 SAG Awards: Jennifer Lawrence, Sofía Vergara and More
E! Online
When it came to the jewelry during Saturday night's 2014 SAG Awards, the stars decided to go big and go bold. From sparkling statement necklaces to enormous teardrop earrings, we love that Hollywood favored big bling over demure, barely-there jewels. There was even a tiara on the red carpet! (We're looking at you, Sufe Bradshaw of Veep fame).MORE

The Seven Deadly Sins of Social Media Marketing
Huffington Post
In the world of digital media, Dante's seventh circle of hell is reserved for businesses that fail to fully understand the power of social media. Companies eager to benefit from social media campaigns, but lured by the temptations of the seven cardinal sins can encounter scathing negative attention and PR disasters.MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Danielle Pelletiere, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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