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May 21, 2014
AGTA Collection at AGS Conclave
The Jewelers of America Fashion Show kicked off the AGS Conclave at the beautiful Hotel Coronado in San Diego, CA on April 23, 2014. As models walked down the runway decked out in Carmen Marc Valvo gowns and dripping in jewelry, the room full of prestigious jewelers erupted! MORE

PRISM 2014: Volume II
Take a look at this quarter's Prism. The articles featured are the AGTA GemFair Tucson Replay, Tucson 2014- A Desert Star, Getting more Yeses, The Oscars Awash in Color 7 Big Necklaces, Earrings & Rings, and our Member profiles on Dallas Prince and Jack Lynch. Also, Taraji graces the cover and a full article called "Queenie" Also Rules in AGTA Spectrum Jewelry!MORE

Coming Soon... June's Birthstone: Cultured Pearls
Add More Color to Your Life
Nothing is as elegant as a simple strand of pearls against a black dress. But cultured pearls today have an exciting range of colors, sizes and shapes that make them ideal for a wide range of jewelry.MORE


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Bring it to Life with high quality single stones, matched pairs, and suites from Gem 2000.

Great selection of Aquamarines, fine single stones in a large range of blues, and an unusually large selection of matched pairs in different shapes and sizes.

For over 27 years, Gem 2000 has been importing fine gems from all world sources in a large range of materials, offering exceptional service and expertise to our customers.

Jewelry Designer Robin Rotenier Dies
JCK - AGTA Member
A treasured life left the earth yesterday when longtime talented jewelry designer Robin Rotenier of Rotenier New York died at his Upper West Side apartment in Manhattan. A late-afternoon report online yesterday from the New York Post stating that Rotenier had committed suicide shocked many, especially as the jewelry industry prepares for the next week's trade-only jewelry shows taking place in Las Vegas. Rotenier was not scheduled to exhibit in any of the shows, though he had participated in both JCK Las Vegas and Couture in years past.MORE

Fine Corundum, Paraíba Tourmaline, and Alexandrite - Tucson 2014
GIA - AGTA Member
At the AGTA show, Dave Bindra (AGTA Member- B&B Fine Gems, Los Angeles) showed us an exceptionally large fashioned alexandrite reportedly from Sri Lanka (figure 1). According to Bindra, it is very difficult to find fine specimens over 5 ct, although Sri Lanka and Madagascar are known to produce sizeable alexandrite crystals. At over 100 ct, this is certainly one of the largest our team has seen. Bindra speculates that the original crystal may have been over 300 ct.MORE

Necklace With Two Golconda Diamonds Could Fetch $10 Million
Jewelry News Network
"The Eye of Golconda," A necklace featuring two statement Golconda diamonds will be the top lot at Christie's Hong Kong Magnificent Jewels auction on May 27. The diamond pendant and emerald necklace has a 40.05-carat pear-shaped diamond and a 6.76-carat cushion-shaped diamond, both graded by the Gemological Institute of America as D color with internally flawless clarity. The former, the necklace's pendant centerpiece, is the largest Golconda diamond ever available for auction in Asia. The necklace has a pre-auction estimate of $8.5 - $10 million. MORE

Burma Bits
Pala International - AGTA Member
Last week, 29 human rights groups signed an open letter to President Obama urging him to extend the policy of "national emergency" that would keep in place the few remaining sanctions against Burma. MORE

4 Things Marketers May Not Know About Social Media Marketing
I know, I know, there is no shortage of social media experts, gurus and bhagwans and many marketers themselves now believe they know all there is to know about social media marketing. Yeah and I'm Donald Duck. Translation: Don't believe anyone who says they know everything about social media. Ever. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.

IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

Danielle Pelletiere, Marketing Manager, 800-972-1162, 214-742-4367

Click here for the AGTA ePRISM Media Kit

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