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June 03, 2015
AGTA ePrism

Alexandrite - One of June's Birthstones
Add More Color To Your Life
If you love magic, especially the magic of science, you'll love alexandrite, the color-change gem. Outside in daylight, it is a cool bluish mossy green.

The Belmont Mine and an Emerald's Journey from Mine to Market
GIA - AGTA Member
Brazil gained its independence in 1822 from Portugal, which had ruled the country since the early 1500s. Today, Brazil is South America's largest and most populous country, and also its strongest in economic terms. MORE

Stuller Wins Best in Show at JCK 2015 Platinum Innovation Awards
A platinum and diamond cage pendant by Stuller with a retail price of $8,445 took top honors in the Platinum Guild International USA's JCK 2015 Platinum Innovation Awards. The awards, in their sixth year, invite designers exhibiting at JCK Las Vegas to submit their most innovative platinum pieces for consideration. MORE

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Linda Carlson: Success By Association
Associations offer opportunities for creating visibility for your shop -- and some cost nothing more than the price of a luncheon or a few hours of your time. MORE

Blue sapphire engagement rings that are anything but traditional
The Jewellery Editor
Favoured by celebrities such as Victoria Beckham and Penelope Cruz, blue sapphire engagement rings are most definitely back in vogue.

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Collecting guide: 5 things to consider when buying jewellery
'From the turn of the 20th century until the 1920s, Cartier held the wrists, necks and hearts of royalty and the international aristocracy in its beautifully bejewelled grip,' says David Warren, Senior International Jewellery Director at Christie's. Restlessly inventive, brothers Pierre, Louis and Jacques had, Warren explains, 'an ethic that no one else shared. It was: never copy, always create.'

Gemologist Photographs Precious Stones to Reveal Their Hidden Beauty
First To Know
Gems have the ability to command a person's gaze the way nothing else on Earth has the power to do.

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Top 8 Benefits of Social Media Marketing for Small Business (Infographic)
Business 2 Community
The past few years witnessed the tremendous rise of social media, pervading the online consciousness of Internet users from all over the globe. It did not end there however as the influence of social media reached beyond commercial and business circles.

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.


IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses
Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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