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June 17, 2015
AGTA ePrism

Moonstone: One of June's Birthstones
Add More Color To Your Life
The ancient Romans theorized that moonstone, with its unearthly shimmer, was formed from frozen moonlight. This appealing gem variety does shine with a cool lunar light but it is the mineral feldspar, quite terrestrial in origin. MORE

CPAA's Sixth International Pearl Design Competition 2015-2016
Cultured Pearl Association of America
Pearl is the artist's muse. Jewelry brings forth the fullest and highest expression.Officially launched during the JCK show, Las Vegas, the contest will run through September 17, 2015. Winners will be announced on November 2, 2015. Winning entries will be on display during the AGTA and JCK shows in 2016. MORE

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WJA Announces Nominees for 2015 Awards for Excellence
Women's Jewelry Association
The Women's Jewelry Association named its Awards for Excellence nominees for 2015 in categories including Design, Manufacturer/Dealer/Supplier, Retail -15 Doors or More, Retail - Fewer Than 15 Doors, Non-Traditional Retail, Sales, Marketing & Communication, Editorial Media, Special Services, and Watches. MORE

Cindy's TrendTracker: Father's Day
National Jeweler
Every four to five years, rumors circulate about men's jewelry making a comeback. But this time around, it feels a bit different. There really are more men wearing bracelets and rings. And while it's not quite the chain-swinging '70s, there are more necklaces on men too.

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21-Carat Kashmir Sapphire Fetches $4.2 Million, Shatters Estimates
Jewelry News Network
Rare colored gems continue to show their strength in the auction market as a 21.71-carat Kashmir sapphire easily topped the results at Christie's New York Important Jewels sale, Tuesday.

Sell with a story: Pearl
To limit pearls to June birthdays would be a lot like limiting water to streams and ponds. Pearl beauty, appeal, and style - whether freshwater or saltwater - finds its way into almost every woman's wardrobe. And thanks to cultured pearls, developed in the early 20th century, most women can afford them.

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Not On Facebook? You're Missing Out, Study Says
Small Business Trends
Social Media marketing has become an essential for small businesses today. With almost half of the world's population being active on the internet, it is one of the fastest and most effective ways to reach consumers.

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.


IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses
Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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