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December 09, 2015
AGTA ePrism

AGTA GemFair™ Tucson's CAD Design Studio
AGTA GemFair™ Tucson offers a unique variety of products and services that you just can't find anywhere else. One of those special services is the CAD Design Studio – the only studio of its kind available in Tucson. MORE

True North Gems Commences Mining at the Aappaluttoq Ruby and Pink Sapphire Deposit
True North Gems
True North Gems Inc. (TGX: TSX-V) (""True North", "TNG" or the "Company") is very pleased to announce the initiation of mining operations at the Aappaluttoq Ruby and Pink Sapphire deposit in S.W Greenland. MORE

Diamonds Unleashed
New York Times
About 16 months ago, AGTA Member, Kara Ross; the New York jewelry designer known for her bold designs, had just reset her diamond engagement ring in an unconventional snake setting, when it occurred to her that the world's most precious gemstone was still dominated by its association as a token of love and marriage, something given by a man to a woman.

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WJA Announces Diva Design Winners
National Jeweler
Erica Courtney, Malak Atut and Laurence Bruyninckx are among the winners of the Women's Jewelry Association's 2016 Diva Design competition.

John Dyer wins first place in the 2015 German Award for Jewelry and Precious Gems in Idar-Oberstein
John Dyer & Co. - AGTA Member
This competition for gemstone cutting receives entries from all over the world. It is considered to be one of the most prestigious gem cutting awards due to the reputation of Idar-Oberstein as a major center for designer gem cutting. MORE

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Introducing Rose Quartz & Serenity
As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. MORE

Sell With A Story: Blue Zircon
Stuller, Inc. - AGTA Member
December's birthstone combines a gorgeous greenish blue hue with a fiery brilliance akin to diamond. In fact for centuries, people confused colorless zircon with diamond. Today, unfortunately, many consumers think zircon is the same as lab-grown cubic zirconia. MORE

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Guide to Buying Different Jewelry Metals
GIA’s 4C's Blog
Take a glimpse into any storefront window this season and you'll see elaborate displays in the colors of the holidays: red, green, blue, and white. Pass by your favorite jewelry or department store counter and the brilliant baubles shine beautifully next to the holiday decor. MORE

How to Win at Social Media Marketing
Business 2 Community
Sure, social media marketing sounds easy. Why, isn't all you have to do is set up accounts on Facebook, Twitter, Instagram, et al., make a few posts, and watch the customers flock in (and the cash register ring!)? As the saying goes, if it was that easy, everyone could do it - and they can't! MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.



IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

2016 AGTA GemFair Tucson

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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