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January 27, 2016
AGTA ePrism

Reasons Why You Can’t Miss the 2016 AGTA GemFair™ Tucson
At the AGTA GemFair™ Tucson, from February 2 - 7, 2016, in the safe, secure comfort of the Tucson Convention Center, is the world's leading colored gemstone and cultured pearl tradeshow; truly a not-to-be-missed event! Attending AGTA GemFair™ Tucson is full of advantages. We have highlighted some of the best attractions and reasons why you should register to attend now! MORE

Goodbye, Cindy
Instore Magazine
The jewelry designer's fiercest advocate and one of my best friends in the jewelry industry, Cindy Edelstein, passed away yesterday. In truth, Cindy was a best friend to many, many people, and her passing leaves an enormous hole not only in our industry, but in our hearts. MORE

February's Birthstone: Amethyst
Add More Color To Your Life
Treasured by the ancient Romans, amethyst was worn as a talisman to ward off the intoxicating powers of Bacchus. Amethyst comes from the Greek "amethystos" which means "not drunken."

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Rocks On: Color Predictions for the Tucson Gem Shows
National Jeweler
Just as many areas of the country are hunkering down to get through the worst of winter, any and all involved in the colored gemstone market are heading out to desert to attend the Tucson gem shows, where an array of gems in all colors of the rainbow will be on display.

AGS Selects GemFind to Help Members with Online Marketing
The American Gem Society (AGS) has announced a new strategic partnership with GemFind. As part of this agreement, AGS members now receive special pricing on GemFind's web technology services, such as websites, social media marketing, web apps, and more. MORE

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Unconventional materials: luxury wood jewelry
The Jewellery Editor
Jewelers are rediscovering the luxurious possibilities of wood, allowing us to appreciate its beauty in a new light. MORE

As College Football's Popularity Expands, So Does Its Champions' Jewelry
New York Times
After Alabama's athletic director suggested last month that if college athletes were paid, many would spend the money on "tattoos and rims," he clarified the statement as a "frivolous" reference to a recent scandal at another university. "We hope to educate our student-athletes," he said, "that those are not wise investments." MORE

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6 Reasons Your Brand is Failing at Social Media Marketing
Business 2 Community
Everyone's doing it. Social media marketing, that is. And, some are doing it better than others. Take a look at six reasons why your business has yet to master social media marketing. MORE

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Step inside the Diamond Council Reading Room!

The Diamond Council of America invites AGTA members to visit our online Reading Room, which features a library of articles, videos and other resources to help your business thrive.



IGI, the Standard
of Excellence
in Gemology
since 1975

IGI, a worldwide gemological laboratory, providing objective and accurate grading, identification and appraisal reports for gemstones and fine jewelry along with laser inscription and educational courses

2016 AGTA GemFair Tucson

Call for ePRISM Content
ePRISM is always looking for interesting content.  If you have stories related to colored gemstones or pearls to share with our readers please email them to for consideration.  Send web links or separate files.

The articles and website links appearing in ePrism, and not written by the American Gem Trade Association, are included in the e-publication as general information from -- and for -- the Trade, but do not necessarily reflect the opinion or endorsement of the American Gem Trade Association and its members.

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